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Zero to Distribution
The complete AI-UGC ad workflow — script, frame, clip, edit, and the wall everyone hits at the end.
Everything we learned running an AI-UGC ad factory at volume. Every lesson here cost us a failed render or a wrong conclusion. Free, no signup.
0 of 22 lessons completed
What's inside
Start here
What you're actually up against, and how the pieces fit.
The script
Written to be heard, not read. This is where most ads are lost.
The shape of a winning clip
Hook, one escalating game, then a cut. Not an essay with three points.
Cut, don't conclude
The hardest note to actually follow. Three attempts failed before it landed.
Write for the ear
A listener can't re-read. Everything that makes text scannable makes speech unintelligible.
The frame
Where realism is won or lost, before a single second of video exists.
Why pulling the camera back put four faces on his shirt
Every pixel you add to the frame is a pixel the model gets to invent.
Camera height carries the format
Chin height reads as GRWM. Chest height reads as podcast. Get this wrong and nothing else saves it.
Kill the embellishment
Ask for a lived-in bookshelf and you get a rainbow showroom. Realness comes from bans.
The anti-paint suite
"Photorealistic" gives you CGI. Naming a real camera gives you a photo.
Real background plates
Backgrounds were our number one AI tell, because they were being invented twice.
The clip
Turning a good frame into a good few seconds without losing it.
The edit
Where a good clip becomes a good ad — or gives itself away.
The beat map
Hook, value, payoff, CTA — mapped to actual seconds.
The pacing curve
Never cut on a fixed timer. Vary the rhythm across the video.
Transitions and the squish
A transition has to go TO something. Otherwise it's a gimmick with a sound on it.
Sound design without the tic
One sound on every cut stops being design and becomes a nervous habit.
Judging it honestly
How to tell whether it's good without asking yourself if it's good.
The ten things that make an ad look amateur
None of them are about the footage. All of them are visible in under two seconds.
The pre-ship verification pass
Four checks. Reading a list isn't the same as catching yourself breaking it.
Our quality gate rejected everything, including the winners
We were wrongA bar you never tested against known-good work is measuring your threshold, not your quality.
The wall
What's left when the craft is right and it still doesn't work.
We said photo decks beat video 10×. We were wrong.
We were wrongTwo numbers we published, how both fell apart, and what we should have measured.
Views scored blind to who saw them
We were wrongOne account was 77% Algeria. We'd been comparing its numbers to everyone else's.
One account is one shot
The ceiling you can't edit your way past.
Want the whole thing on one page?
The course stays free. The compiled pack — every framing law, the negative prompt block and the pre-ship checklist in a single reference — goes out by email.